Kali is expanding into the consumer market by leveraging its connected medications expertise and creating the world’s first battery and electronic-free connectivity technology. Kali’s new technology will help brands connect directly with consumers in real-time and collect product usage data, allowing the brand owners to dynamically interact with consumers and provide personalized intervention.
Today, consumers are more comfortable connecting and interacting with different products ranging from small objects like toothbrushes to larger objects like cars. And they expect more meaningful and personalized experiences.
Kali direct connectivity allows brands to better understand their customers and provide them highly accurate and personalized services and ultimately improve customer engagement.
Improving consumer engagement by providing valuable data and recommendations such as the amount of beverage consumed, the time, the pattern of daily, weekly, and monthly usage.
Kali’s connected technology can be integrated into existing packaging. Kali’s innovative technology removes the cost barrier and accelerates the adoption of connectivity to billions of packages.